Baker Hughes is the leading energy technology company that designs and manufactures transformative technologies that take energy forward. The aim of the Energy Ideas Generation Program is to support the european early stage startups in the energy verticals in order to build together the technologies of tomorrow.

The Energy Ideas Generation Program is mainly open to early stage startups. Our main focus is
on startups under 3 years old, generally pre-seed stage with a prototype or at the initial
pilot stage operating in the energy sectors and looking to refine their value proposition.
We are also open to evaluate startups at higher stage in case of particular technology value.

Applications are open from March to June. All startups that have completed their application before June
30 are reviewed by a committee composed of Baker Hughes and Nana Bianca experts, top managers
and external partners. Startups may be invited to videocall interviews. If your application is shortlisted,
you will be invited to pitch your project in front of a jury consisting of Baker Hughes innovation experts
and executive committee.

We select up to 5 startups per year.

The eligibility requirements are the following:
– Quality of the team: skills relevance, complementarity, expertise and market knowledge
– Value proposition: existing prototype or MVP, unfair advantages, initial traction (actual customers or potential customers)
– Market dynamic: Market size, market dynamics and maturity
– Fit with the program: relevance with specific Baker Hughes business lines, maturity of the company (pre-seed / seed stage looking to prepare a first fundraising), capacity and willingness to question current value proposition and strategy.

The Program provides support to startups with various initiatives and services:

a) Potential opportunity for Grants up to 35k for each Start up as financial contribution and reimbursement of travel expenses.

b) Technical support by Baker Hughes’ innovation experts:

• Weekly one-to-one Mentoring Session
• Extended Mentoring Sessions with internal Subject Matter Experts

c) Business mentoring provided by Nana Bianca’s professionals

• One-to-one meetings with Sales & Marketing and UX/UI experts

d) Support by Nana Bianca’s investment team that will help and follow the startups up to the first round
(series A).

e) Workshops and events with Baker Hughes and Nana Bianca.

In return for this investment in cash and services, the selected startups will grant Baker Hughes and
Nana Bianca the right to take part on a one-time basis Option Right, which will be negotiated on a case
by case approach.

A Non-Disclosure Agreement will be signed by Baker Hughes, the start-up and Nana Bianca to protect the
exchange of information.

The program takes place from November 2025 to February 2026 and can be followed remotely, although regular in-person events are planned throughout the program to facilitate peer-learning and networking (kick-off, workshops, Demo Day). Accommodation at Baker Hughes’ HQ in Florence is optional but strongly recommended to take full advantage of the numerous learning and networking opportunities available.

The selection process lasts up to 8 weeks and is divided into 3 phases:


1. First phase: some startups will be contacted for an in-depth analysis with the acceleration team. During this call, the metrics of the startup will be discussed and the general terms of the agreement will be presented;

2. Second phase: the selected teams will receive an NDA, once signed, a short list of startups more in line with the requirements will be created which will access the Discovery phase. During such phase, with a duration of 6 weeks, the teams will have the opportunity to engage with Baker Hughes subject matter experts to present the technology and discuss potential use cases of mutual interest.


3. Third phase: during the Discovery phase, selected teams receive our Term Sheet and, once accepted, will access the Selection Day. Following the Selection Day, the Executive Committee will take the final decision on the startups that will access the Open Innovation Program

– You will receive a response on the selection results at the end of the selection process.